No Sweat Spice Rubs

No Sweat Spice Rubs is a natural foods brand based in Los Angeles, CA. Their seasonings are as delicious as they are ingeniously crafted with unique combinations of spices that bring big flavor to every dish. It’s an excellent product line that has never quite caught on beyond a small group of loyal customers. The owners have rebranded the same product line multiple times, hoping that a new look and feel will galvanize growth. However, look and feel is only part of the equation. Having learned this the hard way, they came to us with a problem to solve: how do we better position our brand to succeed?

We conducted in-depth consumer and competitive analysis and used our findings to chart a new path forward. We surveyed the market, built customer personas, and mapped competitors. And we found that these unique spice blends are perfect partners for the fitness-minded who love to cook their own healthy food with all-natural ingredients.